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Tuesday, 01 April 2008 |
By Lily Steiner
 Toyota Motor Corporation has taken the cult to a new level.
Toyota, arguably the best-known car brand in the world (in fact, the sole auto maker to score in the top 10 of BrandZs 100 most powerful brands of 2007), has introduced a new marketing system that promises to make the experience of owning a Toyota like joining an exclusive club.
The company currently dominates the hybrid car sector in the United States, and watches over the cult of the Toyota Prius, the best-selling hybrid partly responsible for driving the trend and fast becoming an environmental status symbol. Using a new technology developed by the Australia-based mobile marketing services company Broadcaster Media, Toyota now offers clients the chance to download information on the entire Toyota fleet to cell phones. The information arrives after customers send an SMS message Toyota to the number provided.
The new cell-phone system fits right in with Toyotas high-tech edge, and Broadcaster Media CEO Tammy Halter has told the press it has room to grow well beyond car shows and sedan specs.
"It delivers an interactive marketing experience that you can view |
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Last Updated ( Tuesday, 01 April 2008 )
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Monday, 31 March 2008 |
By M J Topper
 From setting up a shopping cart and accepting credit cards, to tracking your visitor's journey from Prospect to Client - it all takes time - and if you're anything like me, you're just finally realizing that you need an ebusiness automation solution.
There are a few things to consider when choosing an ebusiness automation system, but three are most to Internet business owners. They are most concerned with Ease of Use - Will this take a day or a week to set up? Worse yet, is it so complicated I will have to Pay someone to set it up; A Complete Solution - Does the provider only handle my shopping cart or does it offer me a complete solution (Digital Product delivery, Affiliate Program Management, Ad-Tracking, Auto-responders, etc.); Price - Is it affordable? Do I have to pay separately for all of my e-commerce needs?
What are your options? Looking at three popular solutions, One payment processor is pretty easy to use. Opening an account isn't that hard and adding payment buttons to your website doesn't require a vast knowledge. A second |
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Last Updated ( Monday, 31 March 2008 )
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